Lawson stores are convenient stores quite popular in Japan and they even appear in anime shows.
Have you seen a Lawson store?
Lawson is a chain of convenience stores located in Japan. Its a well known and famous store in the anime world mostly because of the marketing campaigns and the appearances of the store in some anime shows.
There are also boys working at Lawson.
Madoka and Umi are part of a marketing campaign.
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